If you’re passionate about fitness and dreaming of owning a business that inspires others, the Legends Boxing franchise might be your calling. With a unique blend of boxing-based fitness and a strong support system, Legends Boxing offers a solid opportunity for entrepreneurs in 2025. But how much does it really cost? What are the requirements? Let’s break it all down in detail, using trusted information and real franchise insights to give you the complete picture.
What is Legends Boxing?
Legends Boxing is not your typical gym. Founded in 2011, it blends the discipline of boxing with modern high-intensity interval training in a group fitness environment. Instead of being intimidating like some combat gyms, it focuses on inclusivity, structured classes, and community-driven workouts. The franchise is designed to empower people of all ages and skill levels by combining fitness with a supportive culture.
The company has steadily expanded since its launch, thanks to its innovative approach. Today, Legends Boxing enjoys strong credibility in the fitness world. It maintains a well-developed brand identity supported by verified customer reviews and an engaged online presence.
- Company Website: www.legendsboxing.com
- Founded: 2011
- Headquarters: Orem, Utah, USA
- Instagram: @legendsboxing (15.6k followers)
- Facebook: Legends Boxing (22k likes)
- Google Reviews: 4.9 stars from 310+ reviews
These strong ratings and consistent engagement across social media highlight the brand’s reputation and trustworthiness, two pillars that matter when evaluating any franchise.
Franchise Overview for 2025
Initial Investment
The total investment to open a Legends Boxing franchise in 2025 ranges between $193,650 to $476,100, depending on the territory, square footage, and buildout costs. This range includes real estate, leasehold improvements, fitness equipment, signage, business licenses, insurance, and working capital for the first few months of operations.
Marketing expenses also play a role in the initial package, with resources allocated to a grand opening campaign to ensure the location attracts members from day one. The investment might feel significant, but compared to other fitness franchises, it falls within an accessible mid-range bracket, making it realistic for serious entrepreneurs.
Franchise Fee
To become part of the Legends family, there is a $49,500 franchise fee. This fee covers the rights to operate under the brand name, initial training, and access to the company’s proven business systems. Unlike a regular gym startup, joining Legends means you don’t have to figure things out alone—you inherit brand credibility and tested processes from day one.
Ongoing Fees
In addition to the initial investment, franchisees are required to pay two main recurring fees. The first is a 7% royalty fee on gross sales, which helps fund ongoing operational support, research, and development. The second is a 2% marketing fee on gross sales that contributes to national advertising and brand-building campaigns.
These percentages are standard in the franchise industry, and the reinvestment into marketing ensures continuous brand growth, helping each franchisee benefit from collective awareness.
What You Get: Training & Support
One of the greatest strengths of the Legends Boxing franchise is its support structure. Even if you have never owned a fitness business before, the company equips you with everything you need to run a studio smoothly.
Before opening, new franchisees receive help with site selection, lease negotiation, and studio design. This is followed by business planning and financial forecasting support to help you start with clarity and realistic expectations. The brand also provides a structured local marketing launch plan, ensuring that you don’t just open quietly you launch with impact.
Franchisees then attend a 5-day hands-on training at headquarters in Utah, where they learn both operational systems and fitness programming. Online learning modules complement the in-person sessions, and during launch week, the company sends a team for onsite support.
Once the studio is operational, you are not left on your own. A dedicated Franchise Business Consultant (FBC) works with you monthly to review performance, improve strategies, and refine member retention. Ongoing support also includes regular webinars, access to proprietary systems, updated operations manuals, and community groups where franchisees share best practices.
This multi-layered training and support ecosystem reduces the risk of failure and increases the likelihood of long-term success.
Location Requirements
To maintain its premium image, Legends Boxing requires franchisees to meet specific location and facility standards. Most studios operate within 2,000–3,500 square feet of space, with ceiling heights of 12–14 feet, ensuring enough room for boxing equipment and group classes.
Ideal locations are in high-traffic retail or mixed-use commercial areas with strong visibility from major roads. Parking availability is another critical factor, as accessibility influences customer convenience.
The franchise emphasizes community integration, recommending that owners choose locations where health-conscious individuals are already active. This maximizes the chances of building a loyal membership base.
Ideal Franchisee Profile
While Legends Boxing provides extensive training, certain qualities make a franchisee more likely to succeed. The company seeks individuals who are passionate about fitness, motivated to inspire others, and willing to follow proven systems.
Previous business or management experience is preferred, though not mandatory. Veterans and multi-unit operators are also encouraged to apply. Importantly, the franchise expects owners to either actively manage the business or hire a reliable general manager who embodies the brand’s culture.
Profit Potential & Revenue Streams
The financial potential of a Legends Boxing franchise comes from multiple revenue streams. Core earnings are generated through monthly memberships, including unlimited access, class packs, and pay-per-class options. Additional income arises from personal training, small group sessions, branded merchandise sales, nutritional products, and corporate wellness programs.
On average, mature studios can generate $30,000–$60,000+ in monthly gross revenue within the first 12 months. Profitability depends heavily on local engagement, consistent marketing, and strong class experiences that drive retention. Owners who reinvest in staff development and community outreach typically achieve higher returns.
Comparison With Other Fitness Franchises
When compared with other leading fitness concepts, Legends Boxing offers a balanced value proposition. Its initial investment range of $193K–$476K is competitive, falling below the high entry costs of Orangetheory Fitness while offering a more premium appeal than budget-friendly kickboxing gyms like 9Round Fitness.
Orangetheory Fitness, for example, requires up to $995K and charges an 8% royalty fee, making it a higher financial risk despite its brand power. Meanwhile, 9Round has a lower entry barrier but provides more limited support and scalability. Legends strikes a middle ground by combining affordability, strong support systems, and niche specialization in boxing-inspired fitness.
Steps to Become a Franchisee
The journey to becoming a Legends Boxing franchise owner is structured and transparent. It begins with submitting an initial inquiry form through the official website. Afterward, a representative schedules an introductory call to discuss goals, territory availability, and qualifications.
Candidates who qualify receive the Franchise Disclosure Document (FDD), which outlines legal obligations and financial expectations. Next comes Discovery Day, where prospective franchisees visit headquarters, meet the executive team, and experience the brand firsthand.
Once approved, the franchise agreement is signed, and onboarding begins. The company helps with location setup, training, and pre-launch preparations, ensuring owners are fully prepared to succeed from opening day.
Real Success Story: Utah Studio Expansion
One of the strongest examples of Legends Boxing’s success comes from a Utah-based franchise. Initially starting with only 60 members, the studio grew to over 450 active members within two years. This rapid growth was fueled by targeted digital marketing, community engagement, and consistent delivery of high-quality classes.
The location reached break-even in just nine months, demonstrating that with the right strategy and execution, profitability can be achieved quickly. Stories like these underscore the importance of local outreach combined with corporate support.
FAQs
What is the total Legends Boxing franchise cost?
The total investment ranges from $193,650 to $476,100, including the franchise fee, build-out, equipment, and working capital.
Do I need prior fitness experience?
Not necessarily. Business management or people skills are more important. Legends provides full fitness training and certifications for coaches.
How long does it take to open a location?
Typically, it takes 3 to 6 months from signing to opening, depending on site readiness and local approvals.
Is financing available?
Yes, Legends Boxing has third-party lender relationships and also qualifies for SBA loans.
Can I open more than one location?
Yes, multi-unit ownership is available to qualified franchisees, especially those with prior business or franchise experience.
What makes Legends Boxing different from other gyms?
Their boxing-based curriculum is designed to be inclusive and empowering. Unlike traditional boxing gyms, there is no sparring or intimidation, just structured, coach-led workouts suitable for all fitness levels.
Conclusion
Owning a Legends Boxing franchise in 2025 offers both financial opportunity and personal fulfillment. With a mid-range investment requirement, strong support systems, and a growing market demand for community-driven fitness, it stands out as one of the most attractive fitness franchises available.
The combination of structured training, nationwide branding, and multiple revenue streams ensures that franchisees have the tools needed to succeed. For entrepreneurs, investors, and fitness enthusiasts who want to build a business while making a difference, Legends Boxing provides the perfect balance of passion and profitability.
If you are ready to take the next step in building a rewarding career in the fitness industry, exploring the Legends Boxing franchise opportunity in 2025 could be the path to achieving your entrepreneurial goals.
